Transforming Hotel Management Through Artificial Intelligence Applications

Abstract
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This paper examines the transformative role of Artificial Intelligence (AI) in reshaping hotel management through enhanced personalization, revenue optimization, and strategic service redesign. Drawing from a systematic literature synthesis and multi-case analysis of over 90 academic and industry sources, five operational domains are identified: natural language processing, robotics and IoT systems, predictive pricing, ethical governance models, and organizational change. The findings underscore AI’s capacity to improve performance metrics and guest satisfaction while amplifying agility and competitive differentiation. However, technological gains must be balanced with ethical imperatives – such as transparency, data stewardship, and algorithmic integrity – to preserve the hospitality industry’s human-centric essence. The study concludes with recommendations for longitudinal assessment, cross-cultural adoption pathways, and governance frameworks to enable responsible innovation and long-term value.

Full Issue
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Corresponding Author:
Svetozar Krstic,
Academy for Hospitality, Tourism and Wellness,
Belgrade,
Serbia,
E-mail:skrstic@akademijahtw.bg.edu.rs